The Use of Wall Art for Branded Environments
While their new large office floor is being built, the Dropbox team wanted to brighten up the temporary location, creating an inspirational branded space. The goal was to bring their culture from San Francisco to Dublin and having the two offices across the ocean working together in harmony. The final aim was “to build a bridge” between the US HQ and Europe, also building a great team to drive rapid user growth.
Bringing a Brand Culture to Life
Dropbox is one of the main cloud storage providers in the world and among the fastest growing Silicon Valley companies. It was founded in 2007, and today more than 300 million people across every continent use Dropbox to always have their stuff at hand to share with family, friends, and co-workers on team projects. In 2013, a small operation team started in Dublin to work with EMEA customers and by the end of the 2014 that team had become the new Dropbox International HQ.
We were commissioned to implement the Dropbox culture and branding in their new office space. This meant providing practical graphic and printing solutions, starting out from a few concepts and ideas. Our aim was to complete the project in two weeks from the brief.
Implementing a Branding Solution
For the main office walls, we printed the two most symbolic images of each city, their bridges, therefore showing the close connection between the San Francisco office to the Dublin office.
In this case we printed the images on black and white and blending in the main brand colour. We decided not to overload the walls with strong colours as the area would also have rugs, couches along with other accessories and too many colours could be a distraction for a collaborative meeting zone.
A Positive Branding Outcome
When designing branded environments and wall office graphics, we take into account several factors that pertain to office interior design projects–factors including the lighting, the colour of the surrounding elements and the purpose of that particular office space–when deciding what specific colour should be more prominent.
For the themed meeting rooms we designed patterns using pastel colours that create a friendly and collaborative atmosphere, providing a bright and lively working environment at the same time. We managed to design, produce and install all the elements in two weeks and received really positive feedback from the Dropbox team.