Creating An Inspiring Yet Challenging Environment For The University

Vision were invited to work with one of Saudi Arabia’s leading contractors, the C1 Group, for an exciting project in KAEC outside of Jeddah. Vision was involved in the design, production and installation of the branding for MSBC University in KAEC.

KAEC & MSBC Background Info


KAEC, or King Abdullah Economic City, is a new hub for the next generation of Saudis and their vision is for KAEC to become a great enabler of socio economic development in the Kingdom of Saudi Arabia. KAEC is the perfect location to connect East and West. From its state-of-the-art deep-water port on the Red Sea shore, KAEC can handle the world’s largest ships. And with new road and rail networks, KAEC is just an hour from Jeddah, Mecca, and Medina. (KAEC) as a great enabler of socio-economic development in the Kingdom of Saudi Arabia

MSBC (Prince Mohammad Bin Salman College) is an entrepreneurial university affiliated with BABSON College in America and is the first of its kind in the Middle East. The client wanted to create an inspiring yet challenging environment to underline the ethos and culture of the university and of the overall mission of KAEC. 


Vision Branding’s Role


Vision worked closely with C1 group, the client and the architects to create a complete branding package that reflected the culture, curriculum and ethos of the university. The signage, wayfinders, wall graphics and manifestation package were manufactured, designed and installed by Vision.


University Design & Branding

Core Design Principles

1. Inspiring Entrepreneurs
The University branding had to inspire the next generation of entrepreneurs.
2. Middle Eastern & Arabic Inventions
That have shaped our world today and showed a flair for innovation and invention.
3. Inspiring Local Companies And Their Founders
To help foster and encourage a local entrepreneurial community.
4. Interesting Facts & Statistics
Relating to entrepreneurs and the process of failure as part of the learning experience in business.

A Complete Creative Branding Solution

Visions team, designed and produced the full package from our Dublin based creative studio. Our install team ran the project on the ground and worked with local contractors to deliver a very large university campus branding package on time.

Words From Basem A. Banabilah
Senior Project Manager C1 Construction

"Visions team worked very closely with the client and C1 group to create a branding package that really inspires students and visitors. It acknowledges the rich heritage of the Saudi and Arabic culture whilst looking to the future with an entrepreneurial Vision.”

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