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Horizon Therapeutics
Vision Branding
Project Overview
Vision’s approach to the project is to create a visual language that will be used to give consistency across the 6 different floors, adding value and showing the impact of the innovation to develop new medicines and empathy with the patients in a meaningful and unique way. All concepts highlight the human figure and its role as patient, caretaker, family, researcher, scientist around the figure of the patient as the cornerstone.