Retail Branding & Graphics
We create bespoke branded experiences for any kind of retail spaces, shaping your retail interior so that it reflects the values of the company and drives sales. When we design and create the first concepts, we take into account several factors such as the target audience, the products sold, the brand identity and the area around the shop. Our aim is not merely to create a nice retail space, but to increase customer satisfaction and loyalty.
Retail Branding Specialists
Planning a retail marketing strategy for a company means taking into account a clear imbalance in the purchasing process: customers are in complete command.
The quality of the product sold is fundamental, but not enough to guarantee the customer loyalty and satisfaction that brings your vision to the world through the word of mouth. Therefore the retail environment and customer experience are fundamental in a period when it’s very difficult to keep the clients happy. Brands should struggle to differentiate.
Vision works directly with the brands’ internal marketing departments as well as implements campaigns for external design and brand agencies–we adapt our approach to each project. Our internal teams provide specialists in brand strategy, graphic design, storefront signs and interior architecture to design brand new retail spaces or help you furnish an existing one with our products.
Our successful case stories include retail spaces where we have designed, produced and installed large built up lettering, backlit signage, light boxes, wall graphics, totem poles, posters and many more media, creating a positively memorable retail brand experience and adding to the existing retail identity.
Unique in What We Do
1) We have in-house design, production and installation teams. Differently from other branding and design agencies, each of our teams knows fully well the challenges and possible issues that the other teams might face throughout project development. Whether we use designs from other branding agencies or implement your brand identity by designing a retail space from scratch and integrating it with our products, rest assured that our internal teams will work together to avoid issues that can slow down the project.
2) We use innovative materials & techniques that deliver incredible results and make the environment unique, contributing to the brand differentiation.
3) It’s not only about what looks nice. We have more than 35 years of experience in branded environments and we understand that a retail space or a storefront that looks well doesn’t necessarily mean better sales. Our interdisciplinary team includes specialists in retail and marketing strategy. They work closely with our designers and interior architecture specialists to deliver solutions designed to help to increase sales and stand out.