Have you ever walked into a new building or complex, and naturally got to exactly where you needed to be? Chances are you were the casualty of some well thought out wayfinding. Traditional examples of wayfinding would be road signs, maps, and basic materials that helps one to orientate themselves in relation to objects and destinations around them.
What Is Wayfinding in Environmental Design?
Wayfinding can be described as “spatial problem solving” and Vision has found that this channel of communication has evolved into a complex system that designers, architects and planners all take into consideration when developing their projects. This has resulted in wayfinding becoming an integral element of environmental design, where brands are able to innovatively communicate how to move to and from a desired location using the latest technologies and materials.
Wayfinding can be described as “spatial problem solving” and Vision has found that this channel of communication has evolved into a complex system that designers, architects and planners all take into consideration when developing their projects.
Brands and Wayfinding
The relationship between the brand and wayfinding is an interdependant one. It links the brand to the physical environment and creates an emotional connection for people by creating familiarity and reassurances of new experiences and encounters. In addition to its basic functionality of delivering orientation, innovative branded wayfinding systems can introduce personality, storytelling and arouse the senses as well as stimulate emotions of the users.
Innovative Wayfinding Systems
Some of the innovative global brands that Vision deliver to, are implementing augmented reality and smart phone apps, eye tracking software, SMART interactive signage and environmentally sustainable materials and signs when implementing their wayfinding systems.
Wayfinding Signage Solutions
Are you implementing the newest most innovative wayfinding techniques possible? Or, are you looking for a wayfinding signage solution for your office or complex? If so then Contact Vision Branding Solutions today at ( +353 1 450 0622 or contact us online for more info!
