Vision Branding worked with Horizon Therapeutics to create a consistent visual language across their six-floor workspace. Our main objective was to depict the vital role each individual – from patient to scientist – plays in the process of developing new medicines.
Central to Horizon’s mission are the patients and those who surround them: caregivers, families, researchers, and scientists. Our designs echoed this network of roles, emphasizing the human side of medicine, care, and dedication. We aimed to create a narrative that both symbolizes Horizon’s values and inspires those working there.
Our visual language, spread across the different floors, maintained uniformity while highlighting the unique aspects of each role. The project was an exploration of the intersection between innovation, medicine, and empathy, and we are proud to have helped bring this vision to life.
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